Waterdrop x Anthunt
How Waterdrop turned simple hydration into something that felt like self-care
Success Story
Waterdrop and Anthunt joined forces not just to market a product, but to make people feel something.
Waterdrop wanted more than impressions. They wanted to inspire a shift. The kind that starts with one small habit and turns into a lifestyle. Drinking more water. Living with intention. Choosing well. With Anthunt, they found storytellers who weren’t just influencers. They were the kind of people you'd trust with your morning routine
This wasn’t about showing off a feature. It was about sharing a feeling.
The challenge
How do you make a water filter feel like a love song to wellness?
The market was crowded. Wellness was everywhere. And algorithms don’t care how good your mission is unless your message lands.
Waterdrop had something beautiful to say, but they needed the right voices to say it. Real voices. The ones people listen to when deciding what to bring into their homes.
The challenge was finding creators who wouldn’t just mention Waterdrop. They needed to make it a part of their lives.
The Solution
We found creators who didn’t just show the product. They showed the moment.
Anthunt built a campaign rooted in authenticity, not polish. We weren’t chasing the biggest platforms. We were looking for creators who could speak softly and still be heard.
We worked with each one to craft content that felt natural and true. Moments in kitchens. In morning routines. In lives already in motion. Waterdrop didn’t feel like an ad. It felt like a quiet recommendation from someone you trust.
Creators Who Made It Personal
Four voices. Each one intentional. Focused on wellness, lifestyle, and family. The kind of people who turn habits into something poetic.
Content That Felt Like a Page From Their Life
Whether it was a family vlog or an aesthetic reel, the stories weren’t about products. They were about care. Small changes. Beautiful routines.
A Campaign That Ran Like a Song
Anthunt took care of everything from strategy and outreach to performance tracking. Waterdrop stayed focused on their mission while we handled the rest.
The results
One campaign. Four creators. Over 439,000 people touched by something real.
People didn’t just watch. They stayed. They felt something.
~439k
Views
~6.4k+
Comments
4.3X
ROI
This wasn’t just about exposure. It was about creating a feeling. And Anthunt helped us do that with the right people in the most beautiful way.
- Marketing Lead, Waterdrop