Lumos x Anthunt
How Lumos leveraged influencer marketing to grow their brand
Success Story
Lumos launched Nyxel not just to light the road, but to illuminate a movement.
Nyxel wasn’t just another product. It was the kind of idea that starts small, like a song
written at midnight, and grows because people believe in it. It began with backers. With
dreams on Kickstarter. With the hope that visibility could be beautiful. When Lumos came
to us, they weren’t looking for creators to sell something. They were looking for people to
carry that hope forward.
The challenge
Make people feel something before they buy it.
After Kickstarter, Nyxel had a story. But it needed a stage. The helmet was ready. The product worked. The tech delivered. But the audience hadn’t seen it in motion, in the kind of real life that can’t be captured in specs.
People don’t connect with features. They connect with feelings. What does it feel like to ride through a city with a halo of light around you? What does it feel like to be safe and stylish and seen?
That was the challenge. And that’s where we began.
The Solution
Creators who knew what it meant to ride and to be seen.
We chose cyclists who didn’t need to act like they belonged on a bike. They already did. Each creator became a lens into the world Nyxel was made for. Early morning commuters. Soft-spoken storytellers. People who carry visibility like a quiet kind of confidence.
The content didn’t try too hard. It didn’t have to. It moved slowly, like a city waking up. It said, I see you.
Right people. Right rhythm. Right platform.
We partnered with creators whose audiences trusted them. The visuals were cinematic without feeling scripted. Instagram gave us a canvas for subtle, powerful moments. We didn’t force product placement. We created space for Nyxel to belong.
Freedom to create without losing meaning.
The creators weren’t told what to say. They were invited to say what the product made them feel. They chose their route. Their tone. Their story. And in doing so, the campaign became more than deliverables. It became a collection of perspectives. Gentle. Quiet. True.
The results
One campaign. Four voices. Thousands of people who now ride with light and intention.
With real creators and curated storytelling, Bluetti saw:
~41k
Views
~1k+
Likes
4X
ROI
We didn’t just want another creator campaign. We wanted real cyclists telling real stories. Anthunt gave us that
- Lumos Marketing Team