How Chiclody leveraged influencer marketing to grow their brand
Chiclody partnered with Anthunt to make styling more than fashion. It became a feeling.
Chiclody’s newest collection wasn’t about trends. It was about identity. Quiet confidence. Everyday elegance. A kind of presence that doesn’t ask for attention, but keeps it. They needed more than reach. They needed resonance. Something that would live in scrolls and saves, not just likes.
Chiclody wanted to launch their new line with clarity. But in a marketplace overflowing with promotions and edits, clarity is rare. The goal wasn’t just content. It was connection. The kind that makes someone pause mid-scroll and think, I could see myself in this.
To do that, Chiclody needed creators who didn’t perform for attention, but embodied intention.
Anthunt activated a two-creator campaign featuring voices with distinctly elegant styles and loyal, engaged audiences. We didn’t chase mass appeal. We chose refinement. Each creator brought the product to life in their own space, their own rhythm. One in soft movement and cinematic flow. The other with the clarity of close-up styling and expert narration. Both made the clothes feel alive.
We let the creators work within a mood, not a script. Each piece of content became an extension of the creator’s style, which made it feel natural for the audience. No overlays. No gimmicks. Just beauty where it belonged.
Anthunt ensured that the campaign felt like a collaboration, not a commercial. The creators received thoughtful briefs, clear expectations, and the space to express something real. The result wasn’t a campaign that felt sponsored. It felt personal. And that made all the difference.
With real creators and curated storytelling, Bluetti saw:
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- Chiclody Marketing Team