Bluetti x Anthunt
How Bluetti leveraged influencer marketing to grow their brand
Success Story
Bluetti teamed up with Anthunt to go beyond power supply, to tell a story of resilience, creativity, and connection.
Bluetti didn't just need reach. They needed resonance. Their mission is to provide energy
solutions that help people stay connected to the things that matter, whether that's the
wilderness, their workbench, or their family during a storm. Anthunt helped bring that
mission to life through creators who lived it.
The challenge
Turning utility into emotional connection through influencer storytelling.
Bluetti creates exceptional products. But in a crowded digital landscape, even the best
innovations risk going unseen. They weren't looking for loud voices. They were looking for
trusted ones.
The kind that builds community, not just campaigns.
Traditional advertising wasn’t going to cut through. Bluetti wanted to meet people where
they already were on YouTube, in the lives of creators they already loved and followed. But
to do that authentically, they needed a strategy with soul.
The Solution
Creators who didn’t just talk about the product. They depended on it.
Anthunt built a strategy anchored in real use, real lives, and real value. We didn’t chase virality. We sought out creators who could reflect Bluetti’s impact, whether off-grid in a van, mid-project in a remote DIY build, or filming drones in the middle of nowhere.
We managed the end-to-end campaign, from sourcing and scripting to reporting and post-campaign optimization, allowing Bluetti to scale without sacrificing connection.
Creator Alignment
We partnered with 7 creators across RV, tech, DIY, and outdoor content whose values matched Bluetti’s mission.
Story-First Content
Each video focused on functionality without losing the emotional layer. Viewers saw themselves in the stories facing storms, building cabins, or exploring wild terrain.
Full-Service Execution
From outreach to coordination and analytics, Anthunt operated as an extension of Bluetti’s team.
The results
327,932 views. 7 creators. 1 campaign with staying power.
With real creators and curated storytelling, Bluetti saw:
~327k
Total views
~18k+
Engagements
~635+
Product sales
Your team played an integral role in our collaboration. I’m convinced that establishing long-term cooperation with you is a win-win
- Marketing Manager at Bluetti